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Community Sites Saw Increased Web Traffic in July

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comscore-top10-gaining-web-categories-bypercent-change-jun-v-jul-aug12.pngAmericans gravitated towards community websites in July, according to [pdf] the latest comScore Media Metrix data. Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites, which grew 18% month-over-month to 29.6 million visitors, and beauty, fashion, and style sites, which grew 11% to 85.4 million visitors. (more…)


Luxury Ad Dollars Moving From TV to Online Video

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martinimedia-shift-luxury-ad-dollars-tv-online-video-august2012.pngLuxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from TV to online video advertising in the coming year as “material.” (more…)

CMOs See Positive – But Slowing – Marketing ROI Growth

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dukecmosurvey-change-in-marketing-roi-august2012.pngCMOs say that marketing ROI has grown by an average of 3.2% over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. That’s down from the 3.5% growth observed in the February iteration of the survey, yet remains above CMOs’ growth estimates from August 2011 (3%), February 2011 (2.7%), and August 2010 (2.2%). (more…)

84% of Americans Would Rather Talk In Person Than on the Phone

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ipsos-us-talk-in-person-vs-on-phone-august-2012.pngGiven the choice, 84% of Americans would rather have a conversation in person than on the phone, according to [pdf] August 2012 survey results from Ipsos. Compared to the results across 25 markets, in which 81% preferred to talk in person, the US is slightly above-average in this preference. Within the US, men are slightly more likely than women to prefer talking in person rather than over the phone (85% vs. 82%). (more…)

Magazine Advertisers’ Use of Mobile Action Codes Reaches New Heights

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nellymoser-mag-ad-pages-mobile-action-code-mar2011-mar2012-jun20120-aug2012.pngMagazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012, details Nellymoser in an August 2012 study. The percentage of advertising pages with an action code, perhaps the most accurate measurement of mobile action code adoption, crossed the 10% threshold in May, at 10.4%, before dipping slightly to 10.19% in June. This is roughly double the rate from those months in 2011. (more…)

Mobile App Users Cite Consequences For Laggard Retailers

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apigee-consequences-for-retailers-lack-of-mobile-app-august2012.png54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers, according to an August 2012 survey performed by Harris Interactive on behalf of Apigee. For example, the most common concern is a wasted trip to a store for items the retailer does not carry (30%), but the lack of an app also leads 19% to think that the retailer is old-fashioned. (more…)

Brand Emails Promoting Pinterest Get Strong Open, Click Rates

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experian-social-promotion-emails-opens-clicks-august2012.pngPinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America, according to new data from Experian Hitwise UK. A separate study from Experian Marketing Services finds that brands that promote the social network in their emails are generating open rates that are 11.1% higher than other promotion mailings, and unique click rates that are 24.7% higher. (more…)

Top 10 at Domestic Film Box Office, Weekend of Aug. 24-26, 2012

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Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.


Young Magazine Readers Want Deals, Content For Likes & Follows

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mpa-mags-value-added-social-media-offerings-august2012.pngMany young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read, according to [pdf] August 2012 findings from GfK MRI, commissioned by The Association of Magazine Media (MPA). Among magazine readers (both print and digital) between ages 18 and 34 who also use social media, 50% agree that opportunities to sample new products and offer their insights would add “considerable value” to a magazine subscription. (more…)

Half of Directly Placed Display Ads In View For At Least 1 Second in H1

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adsafe-visibility-of-display-ads-in-h1-aug-2012.png49.9% of directly placed ads stayed in-view for at least 1 second in H2, according to an August 2012 study from AdSafe Media. Viewability for directly placed ads was better than for networks (41.2%) and platforms/exchanges (40.3%). Longer engagement with viewers was much harder to come by: just 21.1% of directly placed ads remained in-view for 15 seconds, dropping to 16.4% for networks and 16.3% for exchanges. (more…)

B2B and B2C Cos. Say SEO Top Digital Channel For Lead Gen

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webmarketing123-digital-channel-biggest-impact-lead-gen-august2012.pngSearch-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies, according to [download page] August 2012 survey results from Webmarketing123. 59% of B2B marketers said SEO has the biggest impact on their lead generation goals, with social media (21%) and pay-per-click (PPC – 20%) trailing distantly. Their B2C counterparts also ranked SEO (49%) first for impact on lead generation, followed by PPC (26%) and social media (25%). (more…)

TV Ads Reach – and Influence – College Students

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bncm-best-way-reach-college-students-august2012.png42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads, per results from a Barnes & Noble College Marketing (BNCM) study released in August. TV commercials also rank as one of the top ways for a company or brand to reach students: 19% of respondents chose TV, slightly behind email (20%), but ahead of coupons (14%), Facebook ads (9%) and on-campus word-of-mouth (9%). (more…)

Ads Leading Reason Mobile Subscribers Consider Rival Carriers

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cmocouncil-top-reasons-considering-new-mobile-carriers-aug2012.pngAds are the top reason why mobile subscribers who consider switching carriers look at new options, according to [download page] results from a CMO Council survey, sponsored by Ricoh and released in August. Among respondents who had thought about switching carriers in the previous year, 16% said their top reason was having seen a lot of ads about other companies. Despite advertising’s apparent influence, it is worth noting that just 11% of the total survey sample had considered canceling service or transferring accounts to a different carrier in the previous 12 months. (more…)

Entertainment Advertisers Leverage Video in Mobile Campaigns

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millenial-media-entertainment-campaign-action-mix-2011-aug2012.pngEntertainment advertisers on the Millennial Media mobile network are actively incorporating video into their campaigns, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) report. Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign. This focus is unsurprising, given that 55% of campaign goals centered on product launch and release, with theatrical releases accounting for 43% of spending for the vertical. (more…)

TV Prompts Searches For Some Multi-Screen Users

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google-tv-catalyst-for-search-august2012.pngTV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among the study’s multi-screen participants (such as those who use a smartphone while watching TV), 22% of smartphone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program (crossover between the two resulted in a total less than 24%). (more…)


B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across SocNets

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webmarketing123-revenue-opportunities-from-social-media-august2012.png9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network, per results [download page] from a Webmarketing123 survey. Some 39% of B2B marketers report generating leads from Facebook, and 19% report generating sales from the social network, Somewhat predictably, B2C marketers have far higher success with Facebook, with 67% generating leads and 39% generating sales. (more…)

Top 10 Cable TV Engagement, Week of Aug 13-19, 2012

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Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

Top 10 Network TV Engagement, Week of Aug 13-19, 2012

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Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

Telecom Marketers See Need to Build Better Customer Relationships

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cmocouncil-telecom-marketers-top-customer-engagement-priorities-august2012.pngTelecommunications marketers are seeing a need to forge stronger relationships with their customers, per results [download page] from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content. (more…)

Half of Online Consumers Have Bought a Grocery Product Online

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nielsen-online-usage-grocery-shopping-activities-august2012.png49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study released in August 2012. The internet also counted as a resource for 61% of respondents to conduct grocery shopping research, such as checking prices and reading consumers reviews. (more…)

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