Online shopping takes place across multiple screens, according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. The survey found 2 in 3 respondents using multiple devices sequentially to shop online, with the path to purchase beginning on a smartphone for 65% of those respondents. Of those beginning the shopping process on a smartphone, 61% continued on a PC or laptop, and 4% continued on a tablet. (more…)
Smartphones Launch 65% Of Multi-Device Shopping Journeys
↧
↧
Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The travel industry saw standout year-over-year volume growth of 41.3%, with the consumer products and services (19%) and media and entertainment (16.9%) industries also seeing solid volume growth. (more…)
↧
Top 10 Brand Movers, July 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer attention garnered by the top Internet sites and the velocity of change of this attention.
↧
SocNet Content Doesn’t Affect Most Users’ Political Views
Most social network users aren’t influenced by political content they encounter or engage with on these sites, details the [pdf] Pew Internet & American Life Project in a survey released in September. Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site. (more…)
↧
Email Opens Up Y-O-Y in Q2 For Multi-Channel Retailers
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The total open rate for these brands stood at 20.5%, up from 19.3% a year earlier, while the unique open rate was 14.9%, up from 14%. And while the category’s total click rate dropped to 4% (from 4.3%), it actually increased by 10.9% on a quarter-over-quarter basis. (more…)
↧
↧
21% Of US Pay TV Subscribers Report Cutting or Shaving the Cord
21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year, according to [pdf] results from an online survey released in August by the Ericsson ConsumerLab. This compares to 12% who report having increased their spending on pay TV. The remaining two-thirds have not changed their pay TV spending. (more…)
↧
Adoption of Blogs Rises Among Fortune 500 Cos.
28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point increase from 23% in 2011 and 2010, and is up 75% from 2008, when just 16% of the Fortune 500 had public-facing blogs. (more…)
↧
Top 10 at Domestic Film Box Office, Weekend of Aug. 31-Sep. 2, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
↧
48% of Americans Prefer to Live for Today Than Plan for Tomorrow
48% of Americans would rather “live for today” than “plan for tomorrow,” according to [pdf] September 2012 survey results from Ipsos. Americans skew above-average in this preference, 4% points higher than the 44% average among respondents from 25 markets worldwide. Within the US, women show a stronger preference for living for today than men (49% vs. 46%). (more…)
↧
↧
US Consumers Willing to Get Social for Deals
Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family, according to [pdf] a September 2012 report from Valassis and RedPlum. To save 25% or more, three-quarters report they would be willing to sign up for an email newsletter, while two-thirds would like a page on Facebook, and 17% would tweet or re-tweet a deal (up 5% from 2011). (more…)
↧
Mobile Social Networking Getting More Popular in the US
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device, up about 5% from 36% during the 3-month average ending April 2012, and up almost 26% year-over-year from 30.1% in July 2011, according to comScore Mobilens data. Supporting this finding is an August report [download page] from Distimo, which reveals that the download volume among the top 100 most popular social applications in the Apple App Store for iPhone in the US grew 193% between July 2010 and July 2012. (more…)
↧
Roughly Two-Thirds of Pinterest Users Aged 35 or Older
The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics, according to a September 2012 study from Compete. 66% of Pinterest users are aged 35 and older, compared to 64% of the US internet audience, and a plurality of both Pinterest (22%) and domestic internet users (21%) are aged 35-44. Meanwhile, a Pingdom study released in August finds that as of June 2012, the average age of a Pinterest user was 40.1, 5th highest among the 24 social networks studied. (more…)
↧
Top 10 Broadcast Media Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
↧
↧
Top 10 Health & Medical Information Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
↧
Top 10 Mobile Phone Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
↧
Top 10 Politics Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
↧
Top 10 Portal Frontpages – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
↧
↧
Big 4 Networks Top Pay TV Services “Must-Have” List
ABC tops the list of “must-have” channels for a pay TV service, with 68.4% of 2,000 US broadband households surveyed by The Diffusion Group (TDG) indicating the broadcast network to be essential to any pay TV service, according to data publicly released in September by TDG. The other big broadcast networks followed, with NBC in second (66.6%), ahead of CBS (64.2%) and FOX (60.9%). (more…)
↧
Mobile Playing an Important Role in Travel Research; Apps Dominate
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea, per results [download page] from a study released in September by Telmetrics and xAd, in partnership with Nielsen. Engaging with travel content is popular among smartphone owners, with recent data from comScore indicating that 37% of the US smartphone population accessed travel content in July. (more…)
↧
Security, Item Type Key Factors When Shopping via Mobile
Price is a natural consideration when making a purchase via mobile, but security and item type are virtually as important to mobile shoppers, according to [download page] a Prosper Mobile Insights survey released in September 2012. When asked what factors they consider when deciding whether or not to purchase an item, 52.4% of the smartphone and tablet owners surveyed cited price, while 51.8% named the security of the site or application, and 50% the type of item. (more…)
↧
