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Charts, Data and Research for Marketers

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    73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix, while two-thirds of companies with revenues of more than $150 million agree, according to [download page] an September 2012 report from Econsultancy, produced in partnership with Adobe. Social media’s importance extends beyond just marketing, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

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    Some 43% of all mobile phone users use applications, but 54% of those app users have decided not to install an app due to concerns about sharing or collecting of personal information, and 30% have uninstalled an app for the same reason, according to [pdf] a September 2012 report from Pew Research Center’s Internet & […]

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    Most regular users of Netflix (those who use it on at least one platform monthly) say that their Netflix viewing has no effect on their consumption of various program genres on regular TV, per results from a GfK study released in September 2012. In fact, these Netflix users are more likely to say that their […]

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    US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier. Online revenues grew by 2.9%, to $826.7 million, representing 15% share of overall revenues. Print revenues dropped by 7.85% […]

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    While roughly three-quarters of companies agree that measuring the impact of social media activity is very important, more than 7 in 10 also agree that measuring the impact of social media marketing is very difficult. Indeed, just over one-third of companies report having clear objectives for their social media activity, and only a minority measure […]

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    Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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    The share of time spent watching video on mobile phones and tablets continues to quickly grow, although it remains a fraction of overall viewing time, according to [download page] a September 2012 report from Ooyala. Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth […]

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    The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011, details a report [download page] released in September 2012 by Knotice. Mobile phones accounted for 25.9% of opens, up from 20.6% in H2 2011, while tablets accounted […]

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    Global market research industry revenues reached US $33.5 billion in 2011, representing a 3.8% year-over-year increase, though that growth was a more modest 0.4% after adjusting for inflation, per details from an Esomar report [pdf] released in September 2012. Revenue growth rates differed significantly from one region to the next.

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    Retailers’ social media activities influence a significant proportion of fans to try new products and make unplanned purchases, according to [download page] a September 2012 report from Ryan Partnership. Some 36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product […]

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    Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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    Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

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