Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012, according to Retailing Today’s annual analysis of the top 100 retailers and categories, using Nielsen data. Coffee sales jumped 19.4% during the 52-week period ended August 4 2012, with other notables from the top 10 list including yogurt (#5; +9.5%); women’s fragrances (#7; +8.6%); vitamins (#8; up 8.5%); and liquor (#9; up 8.4%). (more…)
Top 10 CPG Growth Categories: Coffee Heads the List
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Almost Half of US Adults in $75k+ Households Own Tablets
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets, according to [download page] an October 2012 report from Pew Research Center’s Internet & American Life Project. That figure drops to 32% among those living in households earning $50,000-$74,999, 27% in households earning $30,000-$49,999, and 10% in households earning less than $30,000. (more…)
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Women Said Keeping a Closer Eye on Social Media Accounts
Women login to Facebook more often than men, and are more likely to be spurred by a fear of missing out on important news, says new data released by MyLife, conducted by Harris Interactive. Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day, compared to 54% of the male Facebook members, while 1 in 5 women (and 15% of men) login 2-3 times a day. (more…)
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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality (52.6%) and custom content (49.2%). (more…)
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Top 10 Network Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Top 10 Cable Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Top 10 Broadcast TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Cable TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Retailers Set Tech Spending Sights on Search, Then CRM
Almost half of retailers surveyed in Q2 about their technology spending plans said that search engine optimization (SEO), search engine marketing (SEM), and site research would be a main budget spend over the following 3 months, per results from an eTail report [download page] released in October. This put search at the heart of retailers’ short-term commitments, ahead of social media and social engagement, multi-channel initiatives, email, and mobile, on which roughly one-third were planning or evaluating external spend. (more…)
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Offline Word-Of-Mouth More Popular Than Social Media For Movie Buzz
However large social media and the internet loom in consumer reviews and product selection, they are not the primary ways by which people share their opinions about upcoming movies, finds Ipsos MediaCT’s Motion Picture Group, as reported by The Wrap in October 2012. Based on a survey of 1,200 Americans aged 13-49, Ipsos found that 88% prefer to share their thoughts with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%). (more…)
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